Effective as of March 11, 2025, this Privacy Policy explains how OOFOS collects, uses, stores, and shares personal information when individuals interact with the company, its website, products, and related services. Protecting customer privacy and maintaining the security of personal information are important priorities, and this policy is intended to provide a clear understanding of how information is handled and what choices individuals may have regarding their data.

This policy applies to users of the OOFOS website and online services, current and prospective customers, members of loyalty and rewards programs, individuals who subscribe to promotional communications, participants in events, contests, surveys, and research activities, as well as vendors, business contacts, and people who communicate with OOFOS through customer service channels or social media platforms. Certain situations may also be subject to additional privacy notices that provide more detailed information about specific programs or promotional activities.

The company collects personal information in several ways, including information provided directly by customers, information received from third parties, and information gathered automatically through the use of technology. The types of information collected depend on the nature of an individual’s interaction with OOFOS and the services being used.

Information provided directly by customers may include names, email addresses, telephone numbers, account credentials, mailing addresses, communication preferences, birthdays, product interests, and other details voluntarily shared when creating an account, subscribing to updates, joining loyalty programs, entering promotions, or participating in events. When purchases are made, the company may collect payment details, billing information, shipping addresses, and records related to orders, returns, and previous transactions. Information regarding products viewed, items added to shopping carts, and purchase history may also be maintained to improve the customer experience.

When individuals contact customer support through email, phone, online chat, or other communication channels, records of those interactions may be retained, including inquiries, comments, and responses. Participants in contests or promotional activities may also voluntarily provide photographs, videos, or other materials related to their participation.

In addition to information collected directly, OOFOS may obtain personal information from third-party sources such as public databases, marketing partners, social media platforms, and service providers. Information shared on social media platforms or through third-party services may become available to OOFOS according to the privacy settings and policies of those platforms.

The company also collects information automatically when users visit its website or interact with its services. Technologies such as cookies, pixels, and log files may gather information including internet protocol addresses, device identifiers, browser types, operating systems, language settings, referral information, page views, browsing activities, and general location information derived from internet connections. Information regarding products viewed, time spent on pages, features used, and interactions with content may also be collected to understand customer preferences and improve website performance.

Personal information is used for a variety of legitimate business purposes. These purposes include operating and maintaining services, processing purchases and payments, fulfilling orders, providing customer support, responding to inquiries, administering promotions and events, and communicating with customers regarding products and services. Information is also used to analyze website performance, improve business operations, develop new products and features, and conduct internal research and quality assessments.

Customer information may be used to personalize experiences by providing relevant content, recommendations, and offers based on interests and previous interactions. Marketing communications, newsletters, promotions, and product announcements may also be sent to individuals who have chosen to receive such information. Members of rewards programs may receive communications related to benefits, incentives, and account activities.

To protect customers and maintain secure operations, personal information may also be processed to prevent fraud, investigate unauthorized activities, enforce company policies, and comply with legal obligations and regulatory requirements.

In certain circumstances, personal information may be shared with trusted service providers and business partners that assist with payment processing, information technology services, analytics, legal support, customer communications, marketing campaigns, rewards programs, and messaging services. Information may also be shared with advertising and analytics providers to measure the effectiveness of marketing efforts and better understand how customers use the website and services.